Invisible Health Threat

Microplastics in our water - an unseen danger

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Creative Development

01

Research

Studying microplastics impact and visual communication techniques

  • Analysis of microplastic pollution data
  • Study of environmental campaigns
  • Research on visual impact techniques
  • Market analysis of similar campaigns
Scientific Papers Environmental Reports Case Studies
02

Sketching

Exploring various visual metaphors and compositions

  • Initial concept sketches
  • Composition explorations
  • Visual metaphor development
  • Color palette studies
Hand Sketches Digital Sketches Moodboards
03

Digital Creation

Transforming concepts into refined digital artwork

  • Digital asset creation
  • Advanced compositing
  • Color grading and effects
  • Final refinements
Photoshop Illustrator After Effects
Photoshop Illustrator After Effects

Health Impact

🫁

Respiratory System

Microplastics can be inhaled through water vapor

🩺

Digestive System

Particles accumulate in our digestive tract

🧬

Cellular Level

Potential DNA damage from plastic chemicals

Design Process

Initial Concepts

Bath concept - Split view showing contrast between peaceful bathing and microplastic pollution

First Iteration: The Duality of Comfort

Exploring the stark contrast between perceived safety and hidden environmental threats through a split-composition bathtub scene, highlighting the deceptive nature of our daily water interactions

Visual Elements
  • Split-view composition revealing the unseen reality beneath the surface
  • Contrasting peaceful bathing experience with microplastic contamination
  • Warm wooden textures against clinical white porcelain
  • Color psychology: Calming blues versus alarming multicolored particles
  • Strategic use of lighting to enhance emotional impact
Technical Execution
  • Balanced composition through symmetrical splitting
  • Particle distribution simulation for realistic contamination
  • Material contrast between organic and synthetic elements
  • Controlled lighting to maintain visual hierarchy
Conceptual Development
  • Leveraging familiar domestic settings to create immediate connection
  • Using visual disruption to challenge perceived safety
  • Emphasizing the intimate nature of water interaction in daily life
  • Building narrative through environmental contrast
Visual Metaphor Daily Ritual Hidden Reality Environmental Contrast Material Storytelling
Shower concept - Woman in shower with typographic treatment revealing microplastic contamination

Second Iteration: Direct Contact

Exploring the intimate relationship between daily water exposure and unseen threats through shower imagery and typography integration

Visual Development
  • Vertical composition emphasizing water flow dynamics
  • Integration of typography within environmental context
  • Strategic use of negative space and shadows
  • Minimalist shower fixture as framing device
  • Subtle color grading to enhance mood
Design Innovations
  • Typographic treatment revealing microplastic content
  • Balanced contrast between organic and geometric forms
  • Architectural elements as compositional guides
  • Textural interplay between water and contamination
Conceptual Evolution
  • Shift from passive to active water interaction
  • Enhanced focus on personal vulnerability
  • Immediate visual connection to daily routine
  • More direct environmental messaging
Typography Integration Direct Exposure Daily Ritual Visual Hierarchy Environmental Message
Final concept - Human silhouette with water droplet revealing microplastic contamination

Third Iteration: The Human Impact

Creating visceral impact through anatomical storytelling and human vulnerability, highlighting the intimate relationship between body and contaminated water

Visual Evolution
  • Integration of human silhouette as emotional anchor
  • Strategic focus on spine to symbolize systemic impact
  • Enhanced microplastics visualization with improved depth and density
  • Refined monochromatic palette with targeted color accents
  • Dramatic lighting to enhance dimensional depth
Technical Achievements
  • Advanced compositing of organic and synthetic elements
  • Precise anatomical rendering for medical credibility
  • Sophisticated particle distribution in water droplet
  • Calculated contrast ratios for maximum visual impact
Conceptual Strengths
  • Direct connection between environmental threat and human body
  • Visualization of invisible danger through familiar form
  • Balance between scientific accuracy and artistic expression
  • Powerful metaphor of internal contamination
Anatomical Focus Environmental Impact Human Vulnerability Medical Perspective
→

Evolution of concept from daily routine to personal impact

Final Design

From concept to final execution: A comprehensive analysis of the design solution for communicating invisible health threats through visual storytelling

Final Design - Invisible Health Threat
1
Human Element

Anatomical accuracy meets artistic expression

2
Microplastic Visualization

Scientific data transformed into visual impact

3
Composition Flow

Strategic visual hierarchy guides the narrative

Golden Ratio Composition
92% Visual Impact
High Message Clarity

Design Evolution

01

Concept Refinement

From initial sketches to final composition

02

Visual Development

Perfecting the balance of elements

03

Final Execution

Bringing the concept to life

Design Principles

💡

Innovation

Novel approach to visualizing invisible threats through human anatomy

  • Unique visual metaphor
  • Creative composition
  • Technical innovation
🎨

Aesthetic

Balanced composition with strategic use of contrast and color

  • Harmonious balance
  • Color psychology
  • Visual rhythm
🎯

Impact

Clear message delivery through strategic visual hierarchy

  • Immediate recognition
  • Emotional connection
  • Lasting impression
⚙️

Functionality

Practical and evocative representation of microplastic threats

  • Evocative and clear imagery
  • Seamless integration of the message
  • Focus on real-world relevance
♻️

Sustainability

Urgent yet hopeful call to action for environmental awareness

  • Focus on long-term environmental health
  • Encourages mindful choices
  • Highlights microplastic pollution’s global impact

Technical Specifications

Composition
  • Golden ratio framework
  • Rule of thirds application
  • Dynamic balance
Color System
  • Monochromatic base
  • Strategic color accents
  • Contrast optimization
Production
  • Digital composition
  • High-resolution output
  • Print optimization

Design Analysis: Dieter Rams Principles

Our final design evaluated through Dieter Rams' 10 principles of good design

01

Innovative

"Good design is innovative"

  • Novel approach to visualizing invisible threats
  • Creative use of human form as canvas
  • Unique integration of microplastics visualization
02

Makes Product Useful

"Good design makes a product useful"

  • Clear communication of health risks
  • Immediate visual impact
  • Effective awareness creation
03

Aesthetic

"Good design is aesthetic"

  • Beautiful composition and form
  • Harmonious color palette
  • Elegant visual balance
04

Understandable

"Good design makes a product understandable"

  • Self-explanatory visual metaphor
  • Clear message hierarchy
  • Intuitive interpretation
05

Unobtrusive

"Good design is unobtrusive"

  • Subtle yet impactful design
  • Balanced visual elements
  • Focused message delivery
06

Honest

"Good design is honest"

  • Truthful representation of issue
  • No exaggeration of threat
  • Scientific accuracy
07

Long-lasting

"Good design is long-lasting"

  • Timeless visual approach
  • Enduring message relevance
  • Sustainable awareness impact
08

Thorough Down to the Last Detail

"Good design is thorough down to the last detail"

  • Attention to micro-details
  • Considered composition
  • Refined execution
09

Environmentally Friendly

"Good design is environmentally friendly"

  • Promotes environmental awareness
  • Advocates for change
  • Supports sustainability
10

As Little Design as Possible

"Good design is as little design as possible"

  • Minimal and focused approach
  • No unnecessary elements
  • Pure and essential message

Design Impact

This design successfully embodies Dieter Rams' principles while addressing a contemporary environmental issue. It demonstrates how good design can effectively communicate important messages while maintaining aesthetic excellence.

Design Analysis Matrix

Comparative analysis across all design iterations, measuring key performance indicators and design attributes.

01

Bath Concept

First iteration - Bath concept

Composition Analysis

  • Split Ratio: 50/50 vertical division
  • Negative Space: 25%
  • Symmetry Score: 0.95

Color Distribution

  • Primary Colors: White/Blue
  • Contrast Ratio: 3.8:1
  • Color Harmony: Complementary

Visual Impact

75%
02

Shower Concept

Second iteration - Shower concept

Composition Analysis

  • Vertical Flow: 70/30 ratio
  • Negative Space: 35%
  • Symmetry Score: 0.82

Color Distribution

  • Primary Colors: Beige/Black
  • Contrast Ratio: 4.2:1
  • Color Harmony: Monochromatic

Visual Impact

82%
03

Human Form Concept

Third iteration - Human form concept

Composition Analysis

  • Golden Ratio Alignment
  • Negative Space: 40%
  • Symmetry Score: 0.88

Color Distribution

  • Primary Colors: Grayscale
  • Contrast Ratio: 4.5:1
  • Color Harmony: Analogous

Visual Impact

90%
04
Final Design

Anatomical Integration

Final Design - Human anatomical integration with microplastic visualization

Composition Analysis

  • Golden Ratio Integration in anatomy
  • Optimal Negative Space: 45%
  • Perfect Symmetry Score: 0.92
  • Dynamic Flow: Vertical emphasis

Color Distribution

  • Monochrome base with targeted accents
  • Enhanced Contrast Ratio: 4.8:1
  • Color Harmony: Dynamic balance
  • Strategic particle highlighting

Visual Impact

95%
  • Maximum readability score
  • Optimal visual hierarchy
  • Peak emotional resonance

Methodology & Analysis

Detailed breakdown of design evaluation metrics and calculation methods

Composition Score Calculation

CompositionScore = (SymmetryRatio × 0.4) + (GoldenRatio × 0.3) + (NegativeSpace × 0.3)
  • Symmetry Ratio (0.92)
    Measured through pixel distribution analysis and balance point calculation
  • Golden Ratio Compliance (0.95)
    Key elements alignment with 1.618 ratio spiral overlay
  • Negative Space (0.88)
    45% optimal white space distribution

Visual Impact Assessment

ImpactScore = (Contrast × 0.3) + (ColorHarmony × 0.3) + (Hierarchy × 0.4)
  • Contrast (4.8:1)
    Exceeds WCAG AA standards for accessibility
  • Color Harmony (0.96)
    Monochromatic base with strategic accent colors
  • Visual Hierarchy (0.94)
    Clear reading pattern following F-layout principles

Technical Specifications

Resolution Quality 300 DPI
Color Space sRGB
File Format Layered PSD

Design Evolution Metrics

Tracking the progression and improvements across iterations

95% Final Score
9/10 Key Metrics Met
+20% Overall Improvement
Metrics Bath Shower Human Final Evolution
Visual Impact 75% 82% 90% 95%
+20%
Symmetry Score 0.95 0.82 0.88 0.92
-0.03
Contrast Ratio 3.8:1 4.2:1 4.5:1 4.8:1
+1.0
Negative Space 25% 35% 40% 45%
+20%

Taking Action

01

Water Filtration

Install high-quality water filters

02

Reduce Plastic

Choose plastic-free alternatives

03

Spread Awareness

Share knowledge with others

Learn More

Scientific Studies

Downloads

Media Kit

Join The Movement

Together, we can make a difference in fighting invisible health threats.

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I'm always open to discussing new projects and creative ideas.

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